In UK, Consumers Are Now More Aware That They Can Ditch Their Phone Bundles, And Are Increasingly Doing So
In UK, Consumers Are Now More Aware That They Can Ditch Their Phone Bundles, And Are Increasingly Doing So
Published on September 07, 2018 at 07:23PM
An anonymous reader shares a report: Consumers are now more aware that they can buy the phone and the network access separately, and are increasingly doing so. "Many were totally unaware of the true value of the plan, and this marks a real change," CCS Insight analyst Kester Mann told us. CCS Insight calls the unbundling "cracking the code." Only 36 per cent of UK SIM-only customers expect to take a traditional bundle-plus-phone deal when their current plan ends, CCS found. Mann noted that this figure is considerably higher than the number of SIM-only customers today, who will upgrade to another SIM-only deal -- indicating strong growth for the SIM-only bit of the market. One in 12 phones in use is a second-hand phone. And there are a variety of fascinating knock-on effects. For example, almost 10 per cent of UK punters now buy direct through Amazon. Operators, who have traditionally acted as credit companies, will have to make their bundles more flexible and attractive. High-margin manufacturers may have to make more use of the refurbished channel, or make older models available for longer. In fact, all OEMs have to look at refurb and online. Mann told us all of these trends are happening already.
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Published on September 07, 2018 at 07:23PM
An anonymous reader shares a report: Consumers are now more aware that they can buy the phone and the network access separately, and are increasingly doing so. "Many were totally unaware of the true value of the plan, and this marks a real change," CCS Insight analyst Kester Mann told us. CCS Insight calls the unbundling "cracking the code." Only 36 per cent of UK SIM-only customers expect to take a traditional bundle-plus-phone deal when their current plan ends, CCS found. Mann noted that this figure is considerably higher than the number of SIM-only customers today, who will upgrade to another SIM-only deal -- indicating strong growth for the SIM-only bit of the market. One in 12 phones in use is a second-hand phone. And there are a variety of fascinating knock-on effects. For example, almost 10 per cent of UK punters now buy direct through Amazon. Operators, who have traditionally acted as credit companies, will have to make their bundles more flexible and attractive. High-margin manufacturers may have to make more use of the refurbished channel, or make older models available for longer. In fact, all OEMs have to look at refurb and online. Mann told us all of these trends are happening already.
Read more of this story at Slashdot.
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In UK, Consumers Are Now More Aware That They Can Ditch Their Phone Bundles, And Are Increasingly Doing So
![In UK, Consumers Are Now More Aware That They Can Ditch Their Phone Bundles, And Are Increasingly Doing So]()
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September 07, 2018
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