Samsung Says It Will Unveil a Foldable Smartphone this Year
Samsung Says It Will Unveil a Foldable Smartphone this Year
Published on September 04, 2018 at 07:40PM
Samsung will unveil details of a foldable smartphone later this year, the CEO of its mobile division told CNBC, amid rumors that such a device was in the works. From the report: DJ Koh said that "it's time to deliver" on a foldable device after consumer surveys carried out by Samsung showed that there is a market for that kind of handset. Speaking to CNBC, Koh was tight-lipped on how the folding screen could work but ran through the design thinking of the upcoming smartphone, particularly how Samsung is trying to differentiate the experience from a tablet once it is unfolded. "You can use most of the uses ... on foldable status. But when you need to browse or see something, then you may need to unfold it. But even unfolded, what kind of benefit does that give compared to the tablet? If the unfolded experience is the same as the tablet, why would they (consumers) buy it?," Koh said at the IFA electronics show in Berlin last week. Further reading: Samsung Plans To Overhaul Its Smartphone Strategy at the Mid-range Price Point.
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Published on September 04, 2018 at 07:40PM
Samsung will unveil details of a foldable smartphone later this year, the CEO of its mobile division told CNBC, amid rumors that such a device was in the works. From the report: DJ Koh said that "it's time to deliver" on a foldable device after consumer surveys carried out by Samsung showed that there is a market for that kind of handset. Speaking to CNBC, Koh was tight-lipped on how the folding screen could work but ran through the design thinking of the upcoming smartphone, particularly how Samsung is trying to differentiate the experience from a tablet once it is unfolded. "You can use most of the uses ... on foldable status. But when you need to browse or see something, then you may need to unfold it. But even unfolded, what kind of benefit does that give compared to the tablet? If the unfolded experience is the same as the tablet, why would they (consumers) buy it?," Koh said at the IFA electronics show in Berlin last week. Further reading: Samsung Plans To Overhaul Its Smartphone Strategy at the Mid-range Price Point.
Read more of this story at Slashdot.
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Samsung Says It Will Unveil a Foldable Smartphone this Year
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