Facebook, Amazon, and Hundreds of Companies Post Targeted Job Ads That Screen Out Older Workers
Facebook, Amazon, and Hundreds of Companies Post Targeted Job Ads That Screen Out Older Workers
Published on June 01, 2018 at 02:40PM
Older workers are accusing Facebook, Ikea, and hundreds of other companies for discriminating against job seekers in their 50s and 60s through targeted job ads posted on Facebook. From a report: The Communications Workers of America, a labor union representing 700,000 media workers across the country, added the companies to a class-action lawsuit on Tuesday, which was filed in California federal court in December. In its original complaint, the labor union accused Amazon, T-Mobile, and Cox Media Group of doing the same thing. The case, Bradley v. T-Mobile, has major implications for US employers, who routinely buy job ads on Facebook to reach users. The plaintiffs argue that Amazon, T-Mobile, Ikea, Facebook, and hundreds of other companies target the ads so they are only seen by younger Facebook users. The lawsuit revolves around Facebook's unique business model, which lets advertisers micro-target the network's users based on their interests, city, age, and other demographic information. In the past, equal rights advocates have sued Facebook for accepting ads that discriminate against consumers based on their religion, race, and gender. Facebook has argued that the company is not legally responsible when other companies buy ads that violate the law.
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Published on June 01, 2018 at 02:40PM
Older workers are accusing Facebook, Ikea, and hundreds of other companies for discriminating against job seekers in their 50s and 60s through targeted job ads posted on Facebook. From a report: The Communications Workers of America, a labor union representing 700,000 media workers across the country, added the companies to a class-action lawsuit on Tuesday, which was filed in California federal court in December. In its original complaint, the labor union accused Amazon, T-Mobile, and Cox Media Group of doing the same thing. The case, Bradley v. T-Mobile, has major implications for US employers, who routinely buy job ads on Facebook to reach users. The plaintiffs argue that Amazon, T-Mobile, Ikea, Facebook, and hundreds of other companies target the ads so they are only seen by younger Facebook users. The lawsuit revolves around Facebook's unique business model, which lets advertisers micro-target the network's users based on their interests, city, age, and other demographic information. In the past, equal rights advocates have sued Facebook for accepting ads that discriminate against consumers based on their religion, race, and gender. Facebook has argued that the company is not legally responsible when other companies buy ads that violate the law.
Read more of this story at Slashdot.
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Facebook, Amazon, and Hundreds of Companies Post Targeted Job Ads That Screen Out Older Workers
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June 01, 2018
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