No More 'Miracles From Molecules': Monsanto's Name Is Being Retired
No More 'Miracles From Molecules': Monsanto's Name Is Being Retired
Published on June 05, 2018 at 10:00AM
Flexagon writes: Germany's Bayer announced today that in its link-up with Monsanto, it's retiring the "Monsanto" name, and with it the name of the company that originally sponsored Disneyland's "Adventure Thru Inner Space" attraction. The $63 billion takeover will wrap up on Thursday. "Bayer will remain the company name. Monsanto will no longer be a company name. The acquired products will retain their brand names and become part of the Bayer portfolio," it said. The decision to retire the name is a smart business move. "These days Monsanto is shorthand for, as NPR's Dan Charles has put it, 'lots of things that some people love to hate': Genetically modified crops, which Monsanto invented," reports NPR. "Seed patents, which Monsanto has fought to defend. Herbicides such as Monsanto's Roundup, which protesters have sharply criticized for its possible health risks. Big agriculture in general, of which Monsanto was the reviled figurehead."
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Published on June 05, 2018 at 10:00AM
Flexagon writes: Germany's Bayer announced today that in its link-up with Monsanto, it's retiring the "Monsanto" name, and with it the name of the company that originally sponsored Disneyland's "Adventure Thru Inner Space" attraction. The $63 billion takeover will wrap up on Thursday. "Bayer will remain the company name. Monsanto will no longer be a company name. The acquired products will retain their brand names and become part of the Bayer portfolio," it said. The decision to retire the name is a smart business move. "These days Monsanto is shorthand for, as NPR's Dan Charles has put it, 'lots of things that some people love to hate': Genetically modified crops, which Monsanto invented," reports NPR. "Seed patents, which Monsanto has fought to defend. Herbicides such as Monsanto's Roundup, which protesters have sharply criticized for its possible health risks. Big agriculture in general, of which Monsanto was the reviled figurehead."
Read more of this story at Slashdot.
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No More 'Miracles From Molecules': Monsanto's Name Is Being Retired
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