Canadian Malls Are Using Facial Recognition To Track Shoppers' Age, Gender Without Consent
Canadian Malls Are Using Facial Recognition To Track Shoppers' Age, Gender Without Consent
Published on July 28, 2018 at 10:00AM
At least two malls in Calgary are using facial recognition technology to track shoppers' ages and genders without first obtaining their consent. "A visitor to Chinook Center in south Calgary spotted a browser window that had seemingly accidentally been left open on one of the mall's directories, exposing facial-recognition software that was running in the background of the digital map," reports CBC.ca. "They took a photo and posted it to the social networking site Reddit on Tuesday." From the report: The mall's parent company, Cadillac Fairview, said the software, which they began using in June, counts people who use the directory and predicts their approximate age and gender, but does not record or store any photos or video from the directory cameras. Cadillac Fairview said the software is also used at Market Mall in northwest Calgary, and other malls nationwide. Cadillac Fairview said currently the only data they collect is the number of shoppers and their approximate age and gender, but most facial recognition software can be easily adapted to collect additional data points, according to privacy advocates. Under Alberta's Personal Information Privacy Act, people need to be notified their private information is being collected, but as the mall isn't actually saving the recordings, what they're doing is legal. It's not known how many other Calgary-area malls are using the same or similar software and if they are recording the data.
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Published on July 28, 2018 at 10:00AM
At least two malls in Calgary are using facial recognition technology to track shoppers' ages and genders without first obtaining their consent. "A visitor to Chinook Center in south Calgary spotted a browser window that had seemingly accidentally been left open on one of the mall's directories, exposing facial-recognition software that was running in the background of the digital map," reports CBC.ca. "They took a photo and posted it to the social networking site Reddit on Tuesday." From the report: The mall's parent company, Cadillac Fairview, said the software, which they began using in June, counts people who use the directory and predicts their approximate age and gender, but does not record or store any photos or video from the directory cameras. Cadillac Fairview said the software is also used at Market Mall in northwest Calgary, and other malls nationwide. Cadillac Fairview said currently the only data they collect is the number of shoppers and their approximate age and gender, but most facial recognition software can be easily adapted to collect additional data points, according to privacy advocates. Under Alberta's Personal Information Privacy Act, people need to be notified their private information is being collected, but as the mall isn't actually saving the recordings, what they're doing is legal. It's not known how many other Calgary-area malls are using the same or similar software and if they are recording the data.
Read more of this story at Slashdot.
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Canadian Malls Are Using Facial Recognition To Track Shoppers' Age, Gender Without Consent
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July 28, 2018
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