Logitech Is Acquiring Blue Microphones For $117 Million In Cash
Logitech Is Acquiring Blue Microphones For $117 Million In Cash
Published on July 31, 2018 at 07:00AM
Logitech announced late Monday night that it is acquiring Blue Microphones for $117 million. The company known for USB condenser microphones, such as the Snowball and Yeti, will join Logitech's existing portfolio of brands. The Verge reports: Founded in 1995, Blue sells microphones that range in price from $60 to over $4,000 (for studio-grade hardware), and they're used by podcasters, musicians, and any other consumers who need higher-fidelity audio than what they get from the built-in microphones on their devices. Now, after dropping a heap of cash on the company, Logitech will do its best to make sure Blue's devices become just as essential as its own wireless keyboards and mice. "For Logitech, this is a new space," the company wrote in a blog post. "But, at the same time, it's not at all. Gamers are already using our Logitech G webcams to stream. People are video calling with friends and family thanks to Logitech every day. And in business, our audio and video know-how is apparent every time a video meeting takes place at the office. Joining up with Blue and their microphone lines is a logical adjacent opportunity with great synergies."
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Published on July 31, 2018 at 07:00AM
Logitech announced late Monday night that it is acquiring Blue Microphones for $117 million. The company known for USB condenser microphones, such as the Snowball and Yeti, will join Logitech's existing portfolio of brands. The Verge reports: Founded in 1995, Blue sells microphones that range in price from $60 to over $4,000 (for studio-grade hardware), and they're used by podcasters, musicians, and any other consumers who need higher-fidelity audio than what they get from the built-in microphones on their devices. Now, after dropping a heap of cash on the company, Logitech will do its best to make sure Blue's devices become just as essential as its own wireless keyboards and mice. "For Logitech, this is a new space," the company wrote in a blog post. "But, at the same time, it's not at all. Gamers are already using our Logitech G webcams to stream. People are video calling with friends and family thanks to Logitech every day. And in business, our audio and video know-how is apparent every time a video meeting takes place at the office. Joining up with Blue and their microphone lines is a logical adjacent opportunity with great synergies."
Read more of this story at Slashdot.
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Logitech Is Acquiring Blue Microphones For $117 Million In Cash
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July 31, 2018
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